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Introduction to Internet Marketing

Are you confused about Internet marketing?

Don't know where to start?

Start here!

This 4 hour workshop style, training course will help you to understand how your business could be:

Generating new leads through on-line activities
Building better relationships with existing customers
Improving revenue through on-line sales

Virtual marketing department

Low cost option compared to agencies
You decide when and how much time is needed
Control your costs
Tap into a wealth of experience

Few small businesses can afford to have a dedicated marketing department these days. We work for many customers in an outsourced capacity where we help to build a marketing and communications strategy, manage all aspects of implementation and provide detailed reports on effectiveness. The advantage is that you can turn your marketing resource on or off as it suits the business. You pay only hours work done by us and we do not require retainers, all external costs are billed directly to your company with no mark-up or commission.

Electronic marketing

Compelling Mailshots
Engaging Newsletters
Social Networking Campaigns
On-line Advertising and Sponsorship
Search Optimisation

Electronic marketing covers a broad range of disciplines from email shots and newsletters to social networking and search engine advertising. The trick is spread your resources to achieve the most effective marketing mix. Fortunately, most electronic marketing applications are either free or are available at a very low cost. The important thing to remember with electronic marketing is measuring the return on your investment (ROI).

Design for print

Design and Print for Brochures, Business Cards, leaflets etc.
Direct Mail from concept to delivery

Since the mid-1980s pundits have predicted the paper-less office, the demise of printed media and newspapers. However, the reality is that paper still has a value; it is more immediate than computer screens, has greater impact and has more tangible value.

Blogs

Set-up of Blog Software
Training on "How to Blog effectively"
We can Blog on your behalf

There is a wide range of Blogging applications on the market and ironically the best are free to use and install. Blogging helps you to build relationships with customers and prospects through an informal medium that enables feedback to the reader.

Content Management Systems (CMS)

Set-up, design and customisation of software
Full training on using the system
Full maintenance programme if required

A content management system (CMS), enables you to build Web sites and powerful online applications. Many aspects, including ease-of-use and extensibility, have made CMS applications the most popular Web site software available. Best of all, many CMS applications, including Joomla and Drupal, are Open Source solutions that are freely available to everyone.