• Compelling Mailshots
• Engaging Newsletters
• Social Networking Campaigns
• On-line Advertising and Sponsorship
• Search Optimisation

Electronic marketing covers a broad range of disciplines from email shots  and newsletters to social networking and search engine advertising.  The trick is spread your resources to achieve the most effective marketing mix. Fortunately, most electronic marketing applications are either free or are available at a very low cost. The important thing to remember with electronic marketing is measuring the return on your investment (ROI).

Email marketing is perhaps the easiest system to set up and can be extremely effective in attracting new business and retaining existing customers. It allows your business to keep your audience; informed of news and current legislation, up to date with current products and service and aware of promotions and special offers.  Best of all e-marketing will drive traffic to your website better than any other medium.

If you have a website it is important to know how well it is performing and what works best to get your message across. Google Analytics provide a comprehensive set of tools that allow you to monitor visitors to your website, where they come from and what they look at. This will enable you to optimise your content and site design to meet the preferences of your target audience.

Google Adwords allows you to target advertising towards people who are performing searches against keywords and phrases that are relevant to your business. This is an extremely flexible form of advertising - you can spend what you want, when you want and set a maximum budget for your campains, However, a word of warning. Be very careful on your choice of keywords, if you choose words that are too generic you will spend a lot of money very fast, without any payback.

Search engine optimisation is one of the new black arts. Agencies that specialise in this area are no-doubt absolutely professional and convinced about the results that they can achieve but really SEO is a matter of common sense. Google is far too sophisticated to con into thinking you are something you are not. With Google content is king and provided that your content is relevant, keyword rich and readable by searchbots your site will get the recognition it deserves. We can perform basic optimisation of websites and recommendations on how to get the best position in search results.