Are you confused about Internet marketing?

Don't know where to start?

Start here!

This 4 hour workshop style, training course will help you to understand how your business could be:

• Generating new leads through on-line activities
• Building better relationships with existing customers
• Improving revenue through on-line sales

Workshop Aims.

This is a practical workshop that will guide you through the process of commissioning, implementing and maintaining an effective Internet marketing strategy for your company. The session will empower delegates to get the best from an existing or proposed on-line strategy in a straight-forward and non-technical way. 

Covering a broad range of topics and techniques from setting realistic expectations, through available tools, strategy planning and implementation to continued monitoring and maintenance of on-line campaigns.

The workshop will focus on your business aims and achieving a real return on investment from your on-line budget.

Who should attend?

• Business Owners and Directors, including start-up and sole traders wishing to understand how Internet marketing works and avoid the pitfalls that can arise when starting from a position of little knowledge.
• Sales or Marketing Managers wishing to focus on improving their Internet presence. 

The workshop is specifically aimed at small businesses that want to create a professional on-line presence and will be tailored to your specific business circumstances. Delegates will not be expected to have any experience of Internet marketing but should be familiar with their company's strategic aims.

Workshop Content.

• The most common mistakes in on-line marketing - and how to avoid them.
• Setting realistic expectations - what the Internet can do for your business
• Matching Strategic Objectives to Business Goals
• Internet Marketing tools and Applications - what will work for your business?
• Integrating Blogs, Social & Business Networks, Directories etc with your Website.
• Focusing on customer needs
• Establishing Keywords to attract real prospects
• How to brief a website designer/developer
• Creating compelling content
• Promoting your website or Blog

Cost.

The workshop is normally a 4 hour hour session and can be one-one or up to 4 delegates.

The cost at your premises is £450 irrespective of number of delegates.

Workshops can be arranged at external venues at cost. 

Call 01494 775865 for more information or contact us