What we do

Integrated Marketing and Communications

Marketing Strategy, Websites, e-mail Marketing, Content Management Systems, Blogs, Wikis and Message Boards, Online Social & Business Networking, Collaborative Working Applications, Search Engine Optimisation, Design & Print, Electronic Brochures.

We help small and medium sized businesses beat the recession through effective marketing and communication. In these difficult times businesses are finding it difficult to set aside a budget for marketing their products and services. The effect of this compromises the ability to generate leads and new sales which can send the business into a downward spiral. But it doesn't have to be that way.

Developments in online marketing media means that there are a whole range of opportunities available to businesses with just a minimal budget. However, the pressures of running a business means that many managers are unable to keep up with technology and find it difficult to know what will work for their business. Chiltern Marcoms will examine your products and services and advise on the most effective and inexpensive tools to get your products and services in-front of the right people. We demystify the technology and set up templates which can be managed in-house.

Our process:

Gather Intelligence:

We will work with you to understand your customers, your competitors and the market in which you operate. This might involve interviews with your key members of your team, polls and surveys and an evaluation of product/brand benefits and perceptions.

Develop a Strategy:

We will evaluate messaging, media to be used, a timetable of actions, the resources necessary to execute the campaign and effective measurements to determine ROI.

Implementation:

We will set up websites/blogs etc. with easy to use templates that can be managed in-house. We train your team to manage and evaluate the campaign. There must be awareness of the campaign at every level of the business to ensure the team know how to respond to queries and understand the messaging.

Measure Effectiveness:

It is vital to measure the effectiveness of every component of the marketing mix. Some strategies will prove more effective than others, this means realigning resources to ensure maximum ROI. We will provide training to help your team collect data and make sensible decisions.

Our fees are reasonable and based on actual hours worked.